What meta tags should I add to my web site?

What meta tags should I add to my web site?

This article explains the meta tags that should be added to a website in conjunction with using the SubmitXtra SEO product.

  • Title: The title is one of the most important parts of your site to evaluate, as it is the most frequently searched component by search engines. It should state exactly what your site is about and include your most important keywords. A good Title is one that briefly describes the site in up to 15 words.
  • Keywords: The Meta Tag Keywords should be those words or phrases that you think people will use when trying to look for a site like yours on search engines. The right keywords for your web site should be specific enough to describe your web site's focus, yet general enough for potential customers to use as search criteria with search engines. The effective number of keywords is 25. Each keyword should be composed of one to 4 words.
  • Description: Your web site description should be a summary of the content of your site. This description should contain some of the keywords and should avoid marketing jargon. A good Description is composed of a few sentences that best describe the site (up to a maximum of 40 words).